Help your local teams get better, faster
OEMs and service providers need access to robust market data and insight to compete effectively in today's rapidly evolving marketplace, yet this is often lacking at regional and country levels. Our goal is to help you provide the answer.
Who we are
What we do
How we do it
How you'll benefit
What it's like to work with us
Who we are
Insight Central is a business-to-business research agency, primarily focused on the EMEA Information and Communications Technology (ICT) market, with a fresh approach to providing value to our customers.
Insight Central was founded by Damian Glover, previously head of technology, media and telecoms research at FreshMinds (MRS Research Agency of the Year 2006 & 2007) and with more than nine years' operational and consulting experience within telecoms, digital media and banking IT. Our approach combines a passion for research with a commitment to measurable results that lead directly to revenue growth and/or cost reduction.
What we do
We offer a full service capability, from consulting with you to define project objectives and scope to data collection, analysis and reporting. Research methodologies in our toolkit include market sizing, profiling, segmentation, competitive intelligence, new product development and channel evaluation.
Once we've gathered and analysed the required information, we'll provide you with customised tools, reports and programs to inform your marketing, business development and strategic decision-making.
How we do it
We're commercial thinkers who are passionate about investigating niche markets and uncovering high-impact insights for our clients. A key attribute is our ability to hold informed, peer level conversations with senior business and technical people in order to build up a detailed and accurate picture of market activity and customer need.
All projects are designed and managed from our London office. Fieldwork is conducted by analysts living and working within the research territories whenever possible. Our rigorous analyst selection process and standardised project management methodology ensure collection of high-quality, consistent and comparable data in all research territories.
How you'll benefit
Local marketing teams are often reluctant to commit budget to market research, yet lack the robust insights into their markets and customers that would enable them to develop tailored propositions and effective go-to-market strategies.
Insight Central's mission is to help our customers bridge the gap between centralised R&D and the need for localised sales and marketing.
We are a hybrid agency / freelance network with centralised processes plus an on-the-ground network of research analysts. This combination enables us to provide the quality and consistency of work you would expect to receive from a leading agency, without the associated overheads and high agency prices.
The outcome: a highly cost-effective means to actively support your regional and local sales and marketing teams.
What it's like to work with us
We like to think we're really easy to do business with.
One of the things you'll notice about working with us is our flexible and collaborative approach. Don't expect radio silence from us once the research is underway. We'll keep you informed about progress and will do whatever is needed to ensure the project delivers demonstrable ROI, including adapting the research approach mid-project, if this will help us to home in on the insights that will really drive your business forward.