Identify routes to strategic advantage
Our market intelligence practice supports both sales and marketing teams and senior management.
We'll work with you to identify the gaps in your existing market knowledge and figure out what you need to know in order to develop winning strategies and local marketing programs that cut through market noise and influence your target customers.
Our skills in business networking, depth interviewing and use of competitive intelligence techniques enable us to build a true picture of your target market(s). All information is cross-checked and verified to ensure accuracy.
Services we offer include...
- Market analysis: market sizing, PESTLE analysis, Porter's Forces, value chain analysis, SWOT analysis
- Competitive benchmarking: market position, product / service offering, pricing, marketing, strategic alliances, channel strategy, channel partner programs
- Screening and evaluation of potential merger / acquisition targets, dealflow analysis, investigation of competitor strategic intent
- Partner / supplier evaluation
- Location scanning (e.g. identifying potential locations for a new factory)
- Identifying applicable product standards and best practices
- Commercial due diligence